ExtensionTV: Answers for a Mobile Cleintele

Lisa Jasa, EdMedia

Seeing equals learning for many of us. That’s why the newly enhanced UNL ExtensionTV.unl.edu has so much to offer our clients — visual information that’s short, focused, mobile friendly, easily accessible 24/7, and branded for UNL Extension. 

How does it work? ExtensionTV scans existing video sources such as YouTube, Vimeo and iTunes for UNL Extension videos and adds them to its display.  Currently 37 UNL video accounts “feed” Extension TV, which has more than 2,400 videos.

Today YouTube reaches more US adults ages 18-34 than any cable network.  Videos now featured on UNL ExtensionTV have been viewed more than 8 million times, 25% of which were in the last 10 months.

We’re inviting you to re-explore the many features of this site during its Grand Re-Opening this month. It’s sporting a new look and offering more videos than ever, all organized among Extension’s six spire categories.

Features

1. Search, browse, or choose the “New” button to see what’s been posted most recently or the “Popular” button to see what’s “hot.” 
2. Getting  a lot of calls on a particular topic, for example, bed bugs? Search for bed bug videos and use the Quick Share option to share a link via Facebook, Twitter, or email.
3.  ExtensionTV also displays related videos, but only from its library, which allows for cross-pollination without the worry of unwanted videos popping up.   

Be a Part of ExtensionTV

To continue building traffic to this site, we need your help to regularly contribute and recommend videos here. 

If you’re developing videos for hosting on YouTube or Vimeo, sharing them with ExtensionTV is easy. Email NicColgrove, EdMEdia Software Development Specialist, the URL of your host site (for example, http://www.youtube.com/user/marketjournal) and he’ll add it to those being scanned. When you post a new extension video, ExtensionTV will link to it automatically within 24 hours. It’s that easy to draw even more viewers to your educational videos.

In upcoming issues of Keeping Up we’ll look at how to embed ExtensionTV videos on your web page and how to tag your videos to improve cross promotion.

For more information, contact Nic Colgrove in EdMedia at 402-472-6672 or nic.colgrove@unl.edu.