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UNL Extension Logo

Thursday, September 19, 2013

Sharing Extension TV with Clientel

by Rick Koelsch

UNL Extension recently released Extension TV, a technology product that provides a new and exciting opportunity to share the University's research and science in a format preferred by many clientele. So how do we get our clientele turning to Extension TV?  And how are you using Extension TV as a resource to answer clientele's next question?

Extension TV is an example of innovation by UNL Extension (see August 14, 2013 blog). Take advantage of opportunities to proudly share this resource with peers, clientele, and friends. Here are a few ideas of how.  Please post a comment to this blog with your own examples or ideas.
  • Do a little homework on Extension TV.  Review the one minute introductory video at http://ExtensionTV.unl.edu, play with the search engine to find content on topics of interest, or attend the archived webinar (https://connect.unl.edu/p8a3y4crisk/).
  • Share the Extension TV graphic (jpeg is at http://go.unl.edu/us33 ) or the August 14 Rick's Ramblings blog through your social media networks, newsletters, or as a hard copy at your office entrance (pdf -  http://go.unl.edu/extensiontv-handout).
  • Use your next radio, social media, or newspaper media release to  recommend a video from Extension TV that illustrates a concept you are addressing.
  • Keep Extension TV web link close at hand for the next client that walks through the door or calls with a question.  Search Extension TV for an answer to their question.
  • Host your next webinar on Extension TV. The TV screen on Extension TV can house a graphic linking to web presentation. Linda Temple will set up the link to your Adobe Connect or Google Hangouts session in the TV screen.  The link to your future webinar can be promoted as http://ExtensionTV.unl.edu.
  • Draw upon your 4-Hers to promote this resource to friends, parents and grandparents.  The Extension TV video of the experiences of 37 Saline, Gage, and Jefferson youth at Washington DC Focus trip might be shared by these young people with friends and family.
  • Re-purpose one or more slides from Introducing Extension TV (http://www.slideshare.net/rkoelsch1/extension-tv-webinar-aug-19-presentation) to a future presentation, pre-meeting Extension promotion, or other display.
Extension TV must not be another best kept secret.  Proudly help our clientele discover the rich content found on Extension TV.

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