ANR Extension Educators for the 21st Century - Beef

The previous Keeping Up started a discussion around ANR Educators for the 21^st Century.  This blog discusses the critical issues and skill sets for educators delivering transformational education for the beef industry.  Some of the questions that should be considered include: 

• Will some of our educators of the future need to be DVM’s?  Issues related to animal care and health have long been a part of our extension program from a producer perspective.  However, these same topics are increasingly important to the consumer, public policy representatives, and community preparedness planners.  Pre-harvest food safety is also receiving greater emphasis. 

• How does the beef educator of the future respond to the information needs of consumers?  Will beef educators need to invest time in animal agriculture literacy, food safety, or direct marketing from a consumer perspective?  If so, what skill set will be necessary for this group of educators?

• During the 1990’s, the animal industry lost their social license to manage their environmental affairs due to their inattention to this issue. Prescriptive public policy resulted.  In the 2010’s, the animal industry is at risk of losing its social license for managing animal care and growth enhancement technologies. Will Extension need to be actively leading efforts to encourage social responsibility among animal producers?

• Are there entrepreneurial opportunities in beef production?  Direct marketing to consumers and targeted services supporting more traditional production systems may provide future opportunities for young people to enter the beef industry and families to provide opportunities for the next generation.  Will Extension be a pro-active educator on entrepreneurial opportunities in beef production? 

• How will changes in our climate impact beef extension programs of the future?  Range sustainability, alternative feeds, and economics of critical ranching decisions necessary to respond to changes in our climate are a few examples of critical issues being experienced by today's beef producers. 

Below are my thoughts on critical issues for the future of beef systems as well as the skill sets essential for educators to lead educational experiences addressing these issues. I invite faculty to add reactions, suggestions, and modifications to this blog for the ideas presented below.

Table 2.  Potential areas of emphasis, skill sets, and critical issues for Beef Systems Educators.

Focused Educator Title	Critical Issues	Skill Set
Animal/Range Science	Genetic advancement of beef herd Feed alternatives and cost. Sustainable management of range and pasture. Systems based decisions for management of reproductive herd. Agricultural water quality issues associated with confined and pasture feeding. Quality assurance principles for protecting animal well-being and quality of meat product.	Animal and/or range science skills
Veterinary science	Animal health Quality assurance principles for protecting animal well-being and quality of meat product. Pre-harvest management of e coli and other pathogenic organisms. Animal agro-security - Rural community planning for protection of animal and people health from animal and zoonotic disease.	Doctor of Veterinary Medicine
Economic risk management	Management of beef production costs and risk including volatile conditions such as climate, feed cost, and commodity price. Land issues (rental rates, ownership transition) Adding new profit centers through entrepreneurial approaches and accessing of high value markets. Economics of alternative feeds including winter grazing of cattle on corn residues. Farm Bill understanding and participation.	Agricultural economics Business planning, development, and marketing
Consumer Issues	Animal agriculture literacy. Animal care and well being Food safety including use of feed additives such as antibiotics and growth promotants. Alternative production systems. Environmental stewardship Direct marketing – producer to consumer.	Animal science. Communications, marketing, and media competencies.

ANR Extension Educators for the 21st Century - Crops

For Extension field faculty to be seen as leaders and as experts in agricultural and natural resource issues, what are the critical issues to which faculty must be responsive? And what are the skill sets essential for Extension Educators to successfully respond to these issues? These are questions currently being discussed among the ANR program leaders in the north central region as well as our own Extension Leadership Team.

Over the next three Keeping Up articles, I would like to encourage your participation in a discussion of these questions. This article shares some thoughts relative Extension Educators for Cropping Systems issues. Beef Systems and Community Natural Resource discussions will follow.

Below I share a set of critical issues for the future of crop production (local foods will be addressed in a future Keeping Up) as well as my thoughts and questions relative to the skill sets essential for educators to lead educational experiences addressing these issues. I invite faculty to add reactions, suggestions, and modifications to this blog for the ideas presented below.

Table 1. Potential areas of emphasis, critical issues, and skill sets needed by cropping system Extension educators.

 

Critical Issues	Skill Set and Questions about Future Skill Needs
Program Area:  Cropping Systems
a.  Productivity of cropping systems – Can productivity advances match population growth and food demand? b.  Efficient natural resource use.  What is the water, land, and energy footprint of our cropping systems?  How do we improve the efficiency of natural resource use? c.  Crop protection.  Are we able to improve the stewardship and longevity of new seed technologies?  What are the human food safety, worker health and water quality implications of crop protection products and technologies? d.  Agronomic and cultural practices – What are the technologies and management practices that provide the best opportunity for success of a, b, and c above? e.  Site specific management – how can we improved measurement and information processing technologies to best address a, b, and c above?	Educational, professional development, experiences that lead to integrated understanding and diagnostic capability for crop protection, fertility, and soil health. Spatial data integration into cropping decisions. Are graduates of Doctor of Plant Health an example of an educational experience providing the integrated skill set for Cropping Systems educators? Should we hire educators with educational /experience focused in single aspect of crop production (entomology, soil science, pathology)? If we hire individuals with a more narrowly targeted skill set, what professional development is needed to be successful in cropping systems education among clientele?
Program Area:  Farm & Risk Management
a.  How do we best measure the performance and sustainability of cropping systems in the 21st Century?  (a, b, and c under cropping systems). b.  Adding new profit centers and other entrepreneurial approaches within farm. c.  Management of cropping systems production costs and risk under  volatile conditions (e.g. climate and commodity price). d.  Land issues (ownership transition, rental rates). e.  Access to high value markets including foreign markets.	Agricultural and resources economics skill set as it relates to measuring performance and sustainability (not just economics), risk management, markets including foreign markets, and farm policy. As society expects new accountability and performance measures, what skill set will best help us develop and apply these measures?
Program Area:  Agricultural Water, Climate, and Natural Resources
a.  Water use in irrigated agriculture and cultural practices for conserving water in irrigated and rain fed agriculture. b.  Efficient natural resource use.  What is the water, land, and energy footprint of our cropping systems?  How do we improve the efficiency of natural resource use?  How do we measure cropping systems footprint? c.  Climate variability and drought - Adaptation of existing and alternative cropping systems to changing weather and climatic conditions. d.  Agricultural water quality issues (crop protection products, nutrients, pathogens, emerging contaminants).	Skill set targeting water science, natural resources management, and climate science as it relates to cropping systems.   Do we hire a unique skill set for our educators who will lead education on water and other natural resource issues or is this knowledge an expectation of our existing cropping systems?

2012 Census of Agriculture

In late December, farmers and ranchers will be receiving the 2012 Census of Agiculture.  This is one very important opportunity for farmers and ranchers to be advocates for agriculture by completing the Census by February 4.  Dean Groskurth, Director of USDA NASS Nebraska Field Office, is asking for Extension's assistance in promoting the 2012 Census of Agriculture .  Dean shares several promotional materials below that you might use for news columns or radio programs. 

If you have five minutes at a winter Extension program between now and late January, my recommendation would be that you share a short entertaining video at http://www.youtube.com/watch?v=iEqlAL8PlR8 on the 2012 Census of Agriculture.    Thanks for any assistance you can offer in promoting this very important process for telling agriculture's story.
Rick

-------------------

From Dean Groskurth:

Farmers and ranchers in Nebraska have an opportunity to make a positive impact on their communities by participating in the 2012 Census of Agriculture.  Conducted every five years by the U.S. Department of Agriculture’s (USDA) National Agricultural Statistics Service (NASS), the Census is a complete count of all U.S. farms, ranches and those who operate them.

I am asking for your assistance in promoting the Census of Agriculture throughout Nebraska. The Census is the only source of uniform, comprehensive agricultural data for every county in the nation. It is a critical tool that gives producers a voice to influence decisions shaping the future of their community, industry and operation. The Census looks at land use and ownership, operator characteristics, production practices, income, expenditures, and other topics.  This information is used by all who serve farmers and rural communities from federal, state and local governments to agribusinesses and trade associations. Answers to the Census impact farm programs and rural services that support your community.

NASS has promotional materials available at www.agcensus.usda.gov.  Click on http://www.agcensus.usda.gov/Partners/  to find a printable Census Brochure to use along with Drop-in Advertisements that have posters to display. There is also a Sample Newsletter Article to promote the Census, and if producers have questions, please provide them with a copy of the Frequently Asked Questions. 

NASS will mail out Census forms in late December to collect data for the 2012 calendar year.  Completed forms are due by February 4, 2013.  Producers may use a secure website, www.agcensus.usda.gov, to complete the Census, or return their forms by mail.  Federal law requires all agricultural producers to participate in the Census and requires NASS to keep all individual information confidential.

For more information, please visit www.agcensus.usda.gov.  The Census of Agriculture is agriculture's voice, agriculture's  future, agriculture's  responsibility.

Thank you in advance for your support in promoting the Census of Agriculture.  Feel free to contact me if you have any questions.

Dean

Dean C. Groskurth

Director

USDA NASS Nebraska Field Office

Office: 402.437.5541 Ext. 10

Cell: 402.890.0251

Email: dean.groskurth@nass.usda.gov

eXtension Learn as a Source of Professional Development

Rick Koelsch

eXtension offers many Extension professional development webinars on a wide range of subject matters and web application skills.  This month includes the start of a 6 week course on Moodle for Developing Online Learning curriculum (starts Nov. 27 )as well as introductory topics on use of social media for the Extension profession.  In addition, there are course on a range of subject matter topics from entrepreneurship to organic agriculture and from youth development to companion animals.
 
Everyone is welcome to participate in the sessions listed at Learn (learn.extension.org).  Learn  provides the launching point for finding live and archived professional development workshops of interest to you. 

Learn is also your entry point to eXtension's On-Line Campus, a collection on-line learning experiences, many developed in the Moodle environment.  For example, if you are interested in beef production, you can enroll in Dr. Rick Rasby's Beef Cattle Production or Dr. Floron Faries' Beef Health Herd Management Calendar or the close to 200 other course offerings.

 In addition, anyone with an eXtension ID can offer an event in Learn for your clientele or your peers.  As you host your own workshops delivered as a webinar, considering offering the  session to your peers through eXtension.  eXtension provides the opportunity to archive your class and make it accessible to a much broader clientele.  If you have an idea for a topic, you can tweet to @extensionLearns on Twitter and see want your peers think.

As you assemble your professional development plans for 2013, keep in mind that eXtension can be an important part of your plan.  Below are the list of professional development opportunities for November through February…

Upcoming Sessions (Nov - Feb)  by general topic

Adobe Acrobat
Nov 14, 2012, Adobe Acrobat Forms 3: Collecting the Data

Ag Policy
Nov 14, 2012, What the 2012 Elections Mean for Agriculture, Food and Rural Policy

Companion Animals
Nov 15, 2012, Canine Nutrition: An Introduction
Nov 29, 2012, Pet Food Ingredients
Dec 6, 2012, Considerations for Feeding Raw Diets
Dec 13, 2012, Obesity Management

Critical Conversation
Nov 8, 2012, Critical Conversation: Cultivating a workforce of knowledge workers
Dec 7, 2012, Critical Conversation: Personal vs. professional identities in social media

Dairy
Nov 12, 2012, Hoard's Dairyman Webinar Series: Sorting through our cropping strategies
Nov 19, 2012, Diagnosing Problems in Nutrition Programs Through Records
Dec 7, 2012, Feeding Systems for Group-Housed Dairy Calves
Dec 10, 2012, Hoard's Dairyman Webinar Series: Consistent, efficient TMR feeding
Jan 14, 2013, Potential and Pitfalls for Genomic Selection
Feb 12, 2013, Better Milk Quality from Better Mastitis Therapy Decisions

Disaster
Nov 2, 2012, Critical Issues for the Unexpected Helper in Drought: Part II

Entrepreneurship
Nov 8, 2012, Using Social Networks to Build Local Economies
Jan 10, 2013, Getting Action from Website Landing Pages
Feb 14, 2013, Top 10 Trends and Cool Tools in Social Media

eOrganic
Nov 13, 2012, Can we talk? Improving Weed Management Communication between Organic Farmers and Extension
Nov 16, 2012, Using the eOrganic Organic Seed Production Tutorials
Nov 27, 2012, Barley Fodder Feeding for Organic Dairies

eXtension
Nov 6, 2012, Institutional Team Web Conference - November 2012
Nov 27, 2012, Question Wranglers’ Meetup - November 2012
Dec 4, 2012, Institutional Team Web Conference - December 2012
Dec 18, 2012, Question Wranglers’ Meetup - December 2012
Jan 22, 2013, Question Wranglers’ Meetup - January 2013

Families Food Fitness
Nov 8, 2012, Healthy Portions for Preschoolers

Family Caregiving
Nov 13, 2012, Memory Banking: Using Life Story as a Tool for Caregiving

Feral Hogs
Nov 20, 2012, Feral Hog Disease Issues

Food Safety
Nov 27, 2012, Webinar: Controlling Listeria for RTE Meat and Poultry

Freshwater Aquaculture
Nov 12, 2012, 2012 eXtension Virtual Aquaculture Workshop - Day 1 Introduction to Aquaculture
Nov 13, 2012, 2012 eXtension Virtual Aquaculture Workshop - Day 2 Pond Culture
Nov 14, 2012, 2012 eXtension Virtual Aquaculture Workshop Day 3 - Species Culture
Nov 14, 2012, 2012 eXtension Virtual Aquaculture Workshop - Day 4 Aquaponics
Nov 15, 2012, 2012 eXtension Virtual Workshop Day 4 – Aquaponics

Horsequest
Nov 27, 2012, Equine Energetics
Dec 18, 2012, Horseplay! A Talk
Jan 22, 2013, Is it Coping or is it a Vice? A Review of Cribbing, Weaving and Other Stereotypic Behaviors in Horses
Feb 26, 2013, Horse Showing Trends from a Judge’s Perspective

Leadership
Feb 11, 2013, Strengthening Extension Advisory Leaders webinar

Military Families
Nov 14, 2012, Tech Tools to Support Military Deployment
Nov 14, 2012, Reflections of Military Life in Young Children’s Activity

Moodle
Nov 27, 2012, Developing Online Learning Through Moodle 2--Session 1
Nov 29, 2012, Developing Online Learning Through Moodle 2--Session 2
Dec 4, 2012, Developing Online Learning Through Moodle 2--Session 3
Dec 6, 2012, Developing Online Learning Through Moodle 2--Session 4
Dec 11, 2012, Developing Online Learning Through Moodle 2--Session 5
Dec 13, 2012, Developing Online Learning Through Moodle 2--Session 6

Network Literacy
Nov 7, 2012, Taking Your Event Social
Nov 12, 2012, Use of Social Media in Extension Urban Programming
Nov 15, 2012, Networked Extension Professional
Dec 11, 2012, Social Networking: Navigating the Privacy Setting Maze

Personal Finance
Nov 20, 2012, Managing the Holiday Financial Frenzy
Nov 27, 2012, College Student Financial Education Project Rescheduled
Dec 11, 2012, Long Term Planning

Youth
Nov 1, 2012, 4-H Guiding Principles #5: Youth Develop Skills for Success
Nov 5, 2012, Youth Culture and Technology: Debunking the Myths and Moving Forward
Nov 12, 2012, 4-H Guiding Principles #6: Youth Recognize, Appreciate, and Understand Multiculturalism
Nov 20, 2012, Impacts of Social Networking on Children and Youth
Dec 6, 2012, 4-H Guiding Principles #7: Youth Grow and Contribute as Active Citizens
 

Questions and Comments? Contact Beth Raney at beth.raney@extension.org.

Extension Drought Response Plans - Winter 2012-13

Rick Koelsch

In late September, 30 faculty gathered to develop an educational plan for drought issues during this coming winter. Five work groups formed around Beef Systems (led by Jerry Volesky), Crop Systems (co-led by Jenny Rees and Robert Klein), Home and Horticulture (led by John Fech), Farm Business Management (led by Allan Vyhnalek) and Water Use in Agriculture (led by Gary Zoubek). In addition, district drought teams formed to discuss and plan for those issues should be adapted regionally.

Other drought focused groups are also getting started. Wanda Koszewski is assembling ideas for addressing “Consumer Food Costs”. Amy Timmerman would like to gather a group to discuss “Youth Impacts from Drought” at Fall Conference. Thanks to all faculty who are pro-actively assisting clientele with drought issues.

No clientele group that Extension serves is unscathed by this summer's disaster. With that in mind, we must recognize that all Extension faculty and staff member needs to be a part of our UNL Extension’s Drought Response team. You may not have been a part of the planning team that met in September, but every faculty member's expertise and connections with clientele are needed. Below are a few ways in which you can make a contribution to Extension’s Drought Response. 

1. Review the work group's winter plans found on our Extension Action Team page (http://www.extension.unl.edu/web/Extension/progfocus ). Contact the work group leaders and offer to contribute some of your expertise and energy to their proposed plans.
2. Review and become familiar with the breadth of resources found on http://droughtresources.unl.edu/ . Which of these resources might be a topic for your next news column or radio broadcast?
3. Promote linking by a local business or media web sites to our Drought Resources web page.
4. Build drought into your winter educational programs plans.
5.  Help clientele connect to the expertise that can answer their specific questions. Chuck Burr and Jerry Volesky ran our drought booth at Husker Harvest Day. They used Skype to video-conference with other specialist and educators and allow clientele to have a face-to-face meeting with our Extension Experts.

Please add your own suggestions through the Comment box for this blog.

At Fall Conference, Extension will have a booth with a banner "Drought: Ask an Extension Expert". Stop by and pick up business cards advertising our Drought Resources web site or schedule the Banner for use this winter. We would welcome hearing about your drought program plans or needs for this coming winter.

High Performing Teams - Team Accountability

Rick Koelsch

As discussed previously, three fundamental building block are critical to effective teams (see August 21, 2012 blog below). Creating a culture of accountability is one those essential building blocks to all successful teams.

 

Most faculty enter a team setting cautiously. Our university culture evaluates and rewards individuals instead of teams. In addition, our ingrained individual instincts and skepticism of the performance of others make many cautious about staking our own success on the performance of others.

 

Effective teams transition their members from "my administrator holds me accountable" to "our team holds me accountable". Team accountability is the sincere promise and resulting follow through made by individuals to the success of the team. What steps can a team take to grow team accountability? The following questions may provide some answers.

1.    Does the team have a really audacious and noble cause - a cause that creates passion among all team members? If it does not, take the time to reframe the team's vision in terms that capture the passion of the team member.

2.    Do the team goals and selected approaches provide clear yardsticks against which progress is measured? A clear team understanding of the yardsticks to be used to measure progress are essential for team accountability.

3.    Do team members trust each other? Some keys to building trust include:

Plenty of face-to-face time, especially as team is forming.

Encouragement of passionate discussions with protection of civility of the interaction. Debate issues, not individual contributions or shortcomings.

An early team success. Identifying an attainable early work product and timely completion of that product can set the stage for loftier outcomes.

4.    Do team members speak in terms of "We" or in terms of "Me". Self-centered discussion can sometimes be corrected with some artful coaching while careful pruning of some team members may be necessary for building trust and team accountability.

5.    Does the team’s leadership practice a culture of accountability from the start? Early team leadership actions are watched closely for clues as to how the team can behave. Disciplined leadership with a commitment to a shared vision, consistent communications, and follow through on its own commitments creates a culture of accountability that most will follow.

6.    Do all team members leave key team meetings with a clear understanding of their planned contribution to the team? It may not hurt to have each team member write down their planned contribution and share this contribution with a team buddy and team leaders. Accountability to written commitments is much stronger than often forgotten oral commitments.

Team accountability is a culture that is essential to all successful teams. Careful planning of the above considerations into the activities of a team can create a foundation for a culture of team accountibility.

References:

Katzenbach, J. R. and D. K. Smith. The Wisdom of Teams: Creating the High Performance Organization. Mckinsey and Company.2003. Lencioni, P. The Five Dysfunctions of a Team.Jossey-Bass, a Wiley Imprint. 2002.

High Performing Team - Do I Have the Right Team Members?

Rick Koelsch

As discussed previously, three fundamental building block are critical to effective teams  (see August 21, 2012 blog below). My previous blog discussed commitment to a common vision.  Katzenbach and Smith suggests that assembling the right people (and skill sets) is a second fundamental building block for a successful team.  Jim Collins, author of Good to Great, agrees that getting the right people on the bus and the wrong people off the team is fundamental to an organization's success.

Success will require a focus on collecting the right set of complementary skills. Most teams focus on gathering the right technical skills, one important aspect of this task. However, the team also needs the right mix of problem-solving and decision-making skills. Finally, the team needs individuals with the essential interpersonal skills such as conflict resolution, active listening, communications, commitment to team success over individual success, and risk taking, and communications.

The team also needs to bring together a diversity of ideas and approaches to problems. Some of the most innovative solutions to problems result from a integration to two or more very diverse ideas.  

 

Some skill sets can be taught (e.g. conflict resolution and active listening) while other skills (e.g.Team goal focused vs. Individual goal focused) or are slow to develop. As you consider team members to be invited, it is critical that these individuals have in place those skill sets that are slow to develop.

 

Consider some of the following diagnostic questions to help identify if the right people with the right skills are being invited to the team. 

1. Does your team assemble some of your organization’s more talented people?
2. Do the people invited see their own success in terms of the team's success? Leave individuals with egos or focused on personal success off the team.
3. Do the team members invited have the right work ethic? Self-motivated individuals dedicated to fulfilling their commitments create a culture of accountability.
4.  Does your team come from diverse backgrounds, age, and life experiences? Teams lacking diversity often struggle with recognizing alternative approaches.
5. Are there one or more integrators on your team? Integrators are those who listen carefully to the variety of ideas being presented in group discussions and assemble those diverse ideas into proposed solutions.